"Figure out how you’re going to execute the job and then list all of the expenses you’ll incur— subtracting them from the total budget. Compare what’s left to the amount of work involved and the licensing required. Is it reasonable? If it isn’t, don’t assume that it’s a take-it-or-leave-it situation. Most clients are willing to negotiate if you handle it in a thoughtful way. Determine what would make it work for you."
Read the whole article on APE, Written by Craig Oppenheimer @ Wonderful Machine
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