Navigate your Business, with help from Rob.

“Photography as a business is not about operating cameras. It’s about ... applying the rules that govern successful businesses: advertising, marketing, networking, professionalism, instilling confidence, igniting word of mouth, leadership, standing out, evolving, defining your offering, building a team of talented people,etc. ...
As a benchmark, your appearance in [something like] PDN 30 should be accompanied by your 3rd year of direct marketing, a spread in a great magazine, successful portfolio meetings and the completion of an intense personal project."  

Read more of this little vignette about the business on APE.