© P. Dazely

Ethics in Advertising with Chris Moore of Ogilvy & Mather
"People in advertising spend a lot of their time dealing with ethical choices, and those choices are almost never black and white. They're subtle, shades-of-gray choices, juicy enough for a Philosophy major." 
"Ronald Reagan once appeared in ads touting the health benefits of a cigarette brand. Times have changed. Now the space in which tobacco can be promoted in any form is growing more restricted every day. And tobacco isn't the only potentially lethal product that poses ethical questions for us. Ad agencies and individual advertising people make their own decisions about categories like tobacco and guns. Many simply say, 'No, thanks'."   
(More here

No comments:

Post a Comment